Battling Inflation Essay - 1599 Words

As prices begin to rise in various sectors of the economy, some businesses are continuing to tread lightly. Keeping costs down has assisted the US economy in balancing the control of inflation better than other countries emerging from the global recession, such as China and Europe. But with the US economy still recovering and inflation rates in other nations rising the concern of slipping back into another recession has become a very real issue. Factors such as supply and demand, price elasticity and inflation are all contributing factors to the outcome. Perhaps one of the most basic, and essential, concepts of economics is supply and demand. The law of supply and demand states that the price of any good adjusts to bring the quantity†¦show more content†¦Trade balance is â€Å"the ratio of imported and exported goods†¦the balance is active if the export goods costs exceed the import goods costs (surplus), otherwise the balance is passive (shortfall)† (Forex, 2011). Globalization has assisted in keeping down the cost of inflation by providing low cost imports from countries such as China by means of low wages. In recent years developing markets have started to become huge consumers of commodities, which is finally putting upward pressure on American prices for many globally traded goods† (Hilsenrath, 2011). Historically, the United States has been a nation of consumerism. Columnist Anup Shah (2010) asserts that consumption trends in the US follow the 80-20 rule, stating that â€Å"the wealthiest 20% of the world accounted for 76.6% of total private consumption†. However, consumerism in the United States doesn’t stop there. Because consumers have become so accustomed to certain norms it can be difficult to determine necessity from commodity. Some items, such as Starbucks, are sometimes put into the same category as necessities, such as gasoline. Economists use the Consumer Price Index (CPI) to measure consumer spending habits and the change in inflation rates. Some have even likened the CPI to â€Å"a tug of war between the prices of goods and the prices of services, playing out beneath the surface† (Hilsenrath, 2011). For years foreign investment has enabled the US to â€Å"have their cake andShow MoreRelatedInsight From Theory And History1638 Words   |  7 Pages(monetary policy). In regards to inflation and battling recession Friedman argues that inflation is strictly a monetary induced issue. By battling inflation through the Keynesian method, where money is pumped into the economy to encourage spending, this in Friedman’s eyes would continue to drive up inflation. In order to reduce inflation and avoid recession Friedman believed that bank regulation of prices and interest rates, this would not only regulate inflation but other recession issues wouldRead MoreThe Brazilian Economy And Government1018 Words   |  5 Pagesthe 1980s to the 1990s Brazil experienced widespread inflation, leading to the devaluation of the Brazilian currency. This in turn hindered efforts at economic expansion and growth. The politicians and economists of the time did not know how to stop inflation from gro wing, and the GDP of Brazil in the 1990s fell by more than 80 percent, hitting an all-time low. In addition to monetary problems, like other South American countries Brazil was battling high rates of government corruption. 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Aim: It aimed to, in nominal terms, stabilise domestic currency after a succession of failed measures in attempt to control inflation by introducing a new real currency to be replace the cruzeiro real. Impact: The Plano Real created a unit of real value which aided the introduction ofRead MoreInflation Can Be Measured By Consumer Price Index Or Cpi?1726 Words   |  7 Pagesseems impossible, prices fluctuate on a daily basis. This price fluctuation is known as inflation. Inflation is a continual escalation in the aggregate or general price level in an economy. In simpler terms, it means there is an increase in the cost of living and that your money might not buy as much today as it could in earlier times. To fully understand inflation one must know how it is calculated. Inflation can be measured by evaluating the Consumer Price Index or CPI. Doing so shows what the increaseRead MoreNews Report From The Massachusetts Institute Of Technology1322 Words   |  6 PagesReporter: We have some breaking news to report from the Massachusetts Institute of Technology. We have just been informed that long time economist and Professor Paul Samuelson has passed away at the age of 94 after battling an undisclosed illness. Samuelson has impacted the school of MIT greatly as he is a contributor to their highly prestigious economic department. His independent influence in economics has also been wide spread and will continue to be long-standing in the field of economics. WeRead MoreFiscal and Monetary Policies During the 2008 Recession in America967 Words   |  4 Pagesrecessions, the economy lies in a period of poor industries and increasing unemployment rate. This scenario is very unhealthy for the country’s economy and people. Poor industries will lead to unemployment, low total output and in effect would cause inflation. It is not right to view the effects all in quantitative approach; we should also see where these events would lead us. With high prices of commodities and low income or no work, distress among citizens is likely to occur. Dysfunctional communityRead MoreHigh Oil Prices And The Russian Economy1429 Words   |  6 Pagesthat economic recession could come back to Russia. Crumbling Russian ruble and dwindling exports slashed 2014 Russian GDP, and its GDP will fall lower than Spain or South Korea. Without serious police changes or development of technology, already battling Russian economy will be much worse place than 2014. The Russian economy suffers from three severe blows: debilitating structural policies and strict financial sanctions from the West, and continually falling oil price. Russia has sustained significantRead MoreInvestment Objectives And Beliefs At Investus2362 Words   |  10 Pagesin growth has put downward pressure on oil prices resulting in lowering inflation, which should consequently boost household budgets. However, these market conditions could prompt the Bank of England to maintain interest rates at a record low. Oil Declining oil prices have resulted in inflation levels being the lowest witnessed since the Great Depression. The last year is set to be the first year since 1932 where inflation levels were below 2pc in every economy in the G7. Brent Crude was moreRead More Accomplish Victory2010 Words   |  9 PagesThe cause is usually the result from poor money managing from the people managing the money. â€Å"The FED deals with these situations by dumping huge amounts of money supply into the money market. This helps to keep interest rates low even as inflation rises. 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The Columbian Exchange History, Culture, And Agriculture

Geologists believe that over 200 million ago, continental drift carried the Old World and New Worlds apart, splitting North and South America from Eurasia and Africa, eventually creating two separate biological worlds (Crosby, 2009). In 1491, the Atlantic and Pacific Oceans were nearly impassable barriers, and America might as well have been on another planet from Europe and Asia (Morris, 2011). However, when Christopher Columbus and his fellow voyagers made land in the Bahamas in 1492, the plant, animal, and bacterial life of these two worlds began to mix, and the world as we knew it would be forever changed (McNeil, 2008). The Columbian Exchange is the term used to describe the substantial widespread exchange of plants, animals, foods, human populations (including slaves), communicable diseases, and ideas between the Eastern and Western hemispheres that occurred after Columbus’s arrival in 1492. The Columbian Exchange is one of the most significant events to ever occur in the history of world ecology, culture, and agriculture. Although it sparked an unpredictable, uncontrollable interconnected web of events that had immediate and everlasting consequences, Columbus’s voyage to the New World marked a critical turning point in history (National Humanities Center, 2015). Advancements in education, agricultural production, evolution of warfare, and increased mortality rates are just a few examples of how the Columbian Exchange impacted both Europeans and Native AmericansShow MoreRelatedWhat Was The Columbian Exchange? Essay1618 Words   |  7 Pagesresult of this was The Columbian Exchange in which there was a large trade of animals, plants, technology, culture, slaves, diseases, and even new religions. This exchange effected the way Europeans, Americans, Asians, and Africans lived their daily lives. 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First, as explorersRead MoreThe Columbian Exchange : A World Drift That Carried The Old And New World907 Words   |  4 Pagesthrough the Old and New World plants, animals, and bacteria, which was known as the Columbian Exchange. The exchange is the ecological events of the past millennium.The Columbian Exchange had a widespread exchange of animal, plants, culture including slaves, diseases, and ideas between the eastern and western hemispheres. The exchange was the most significant event concerning ecology, agriculture, and culture in history. The Europeans were the first who touched the shores of the Americas. Old World cropsRead MoreCultural Impact Of The Columbian Exchange1153 Words   |  5 PagesThe Columbian Exchange brought direct changed that modified the cultural characteristics of many people. Though religion was a w eapon of domination, it was food that created a great cultural impact. This paper will focus on the cultural impact that food had in the world, and how much Native American food contributed to the economy and culture of the entire planet. The Columbian Exchange started after Christopher Columbus’ â€Å"discovery† in 1942 of a New World. This discovery lent to the entire WesternRead MoreEssay on The Columbian Exchange: Chocolate660 Words   |  3 PagesThe Columbian Exchange: Chocolate During the time frame of 1450-1750, the Columbian Exchange was at its height of power and influence. Many products were introduced from foreign lands, like animals such as cattle, chickens, and horse, and agriculture such as potatoes, bananas, and avocados. Diseases also became widespread and persisted to distant lands where it wreaked devastation upon the non-immunized people. One such influential product during this time period was the cacao, or more commonlyRead MoreAmerica Before Columbus And The Columbian Exchange1597 Words   |  7 PagesIn modern America, we often take for granted the natural world that surrounds us and the American culture which is built upon it. For many of us, we give little thought to the food sources that sustain and natural habitats that surround us because when viewed for what they are, most people assume that they have â€Å"simply existed† since the country was founded. However, the documentary ‘America Before Columbus’ provided this writer an extremely interesting record of how the America we know came toRead MoreFlourishing North American Cultures1455 Words   |  6 Pagesbegan to arrive in the New World, the last era of the pre-Columbian development began. North American cultures such as the Mississippian culture, the Hopewell Tradition, and the Hohokam culture experienced growth and environmental adaptation throughout this era. Major contributions and innovations of Native Americans have developed and been passed on through generations of ancestors. Originating in 700 A.D., the Mississippian culture expanded through the Mississippi Valley and out into the southeasternRead MoreEssay on The Columbian Exchange1075 Words   |  5 PagesColombian Exchange was an extensive exchange between the eastern and western hemispheres as knows as the Old World and New World. The Colombian exchange greatly affects almost every society. It prompted both voluntary and forced migration of millions of human beings. There are both positive and negative effects that you can see from the Colombian Exchange. The Colombian Exchange explorers created contact between Europe and the Americas. The interaction with Native Americans began the exchange of animalsRead More Columbian Exchange Essay2042 Words   |  9 Pagesdiscover plants, animals, cultures and resources that Europeans had never seen before. The sharing of these resources and combination of the Old and New World has come to be known as the Columbian Exchange. During these explorations, the Eu ropeans brought diseases such as malaria, yellow fever, typhoid and bubonic plague to the New World, wiping out entire Indian populations. There were also many other populations wiped out due to complications that came from this exchange. Were these explorationsRead MoreChristopher Columbus, America, And The Colonialization Of Native Americans1114 Words   |  5 Pagesfreedom† (Taylor 87), said a Spanish invader of the simplistic Native American lifestyle. Agricultural practices and the cultivation of maize became prominent in the American Southwest, with centrality in present-day Mexico. The advancement of agriculture grew societies economically and dramatically in population. In the Great Basin and Great Plains of North America, Native Americans who inhabited these areas adopted a nomadic lifestyle. Due to a significant lack of substantial natural resources

Sports Participation Olympic Legacy and Cultural Tourism

Question: 1. Examine critically the relevance of economic theory within sport business markets 2. Employ a range of economic theories and analytical approaches to assist management decision-making within different sports markets and contexts. 3. Interpret and critically evaluate the results of economic investigations within sports business markets. Answer: Introduction Generally, individuals, as well as society, get benefits from sports. It is referred as the most crucial part of the Londons economy which contributes significantly. The contributions come in the form of spending, other economic activities which basically measured by considering Gross Value Added and lastly employment. By sports, the participants get the positive impacts in well-being and health. Sports also bring happiness (DCMS, 2016). In the case of London Olympic 2012 as well as Paralympic games, people get positive energies and wide-ranging positive effects by visualising the games. There are many studies which can assess sports economic benefits. This report will analyse the economic value as well as economic impact in terms of utility and welfare of London sports. Key findings It is known that sports make a lump sum contribution to the individuals lives, to the society as well as to the London economy. From various research, it can be said that the London sports generate the economic value, these are: Firstly, sport related activities had generated GVA of 20.3 billion pounds in 2010. Here, GVA basically helps in measuring each producers contribution or each sectors contribution to Londons economy. GVA is needed to estimate the GDP of London. Thus, the sports of London contributes a major part in the countrys national income. The calculated GVA amount was 1.9% of the total GDP of England. The total revenue generated from sports is greater than the top fifteen industries of London like legal sector, service sector etc. Figure 1: Economic Impact Source: (Sportengland, 2016). Secondly, the sports activities generate a huge amount of job opportunities (Brown et.al., 2013). It was estimated that greater than 400,000 full-time employment opportunities. The calculated percentage is 2.3% of the total job opportunities. Thirdly, playing sports can generate some benefits which involve individual happiness and well-being. Thus, the condition of education and health has improved because it helps to reduce the crime rate among youths and enhance the environmental benefits. It helps in stimulating the regeneration and thus, community development has been taken place to London. The wider benefits to the society can be achieved via the volunteering (Nichols and Ralston, 2011). Lastly, the consumption of the benefits of the sports involves the spectators happiness. When success from sports come in place, it enhances the national pride as well as the feel-good factors among the citizens. In London, the sports economic value in terms of volunteering and health was calculated as 2.7 billion pounds and 11.2 billion pounds respectively in 2011-2012. Figure 2: 2011-2012 estimates Source: (Sportengland, 2016). Sporting Activities From the estimates of 2011-2012, it can be said that 36 percent of the adult citizens that is almost 15.5 million people aged of 16+ participated in sports for once at least in a week for 30 minutes (moderate intensity). Almost 21 million people participated in sports once in a month. More than 6000 organizations of voluntary sports presents in England where 7.6 percent of the total population (3.2 million) gave their contribution in the sports volunteering. Figure 3: Percentage of Adult participation Source: (Sportengland, 2016). According to the reports of 2012, more than 75 million attendances were estimated to involve in the sports events in London. Among these population, 11 million attendances were calculated in Olympic as well as in Paralympic games. 42 million attendance involve in professional football had been accounted. Figure 4: Attendance of Sports Source: (Sportengland, 2016). Expenditure The sports related broadcasting expenditure in London had been calculated nearly about 2.3 billion pounds in 2010. Almost 3.9 billion pounds had been spent on the sports equipment, in sports footwear and clothing, the expenditure had been calculated as 3.8 billion pounds to 28% on footwear and 72 percent on the clothing of sports. In 2010, gambling related to sports were estimated as 4.9 billion pounds. Economic Impact On the basis of the definition of national Accounts of sports, the wider activities of sports like satellite broadcasting or television broadcasting and the sports gambling it can be said that in 2010, the sports of London had produced the Gross Value Added of 20.3 billion pounds. In the analysis part, the further economic model can be perceived to point out the accounting of total economic impacts for the sports participation and the sports consumption. Sports participation includes playing games of sports, sports-related expenditure etc. These were calculated as near about 58 percent of GVA from sports with some consumption related activities like watching sports, sportswear consumption, gambling, and some equipment for recreational utilisation that was responsible for 42 percent. In macroeconomics, GVA plays a key role to enhance the GDP of any country. It can be seen that in London, GVA percentage helps to enhance the GDP. Another factor is an employment opportunity. In terms of job opportunity, sports sector helps a lot. Unemployment is bad for any economy. In London, it can be seen that 440000 full-time jobs were generated by the sports sector. The calculated amount was 2.3 percent of the total employment opportunities in London. Figure 5: GVA contribution (2010) Source: (Sportengland, 2016). It had been accounted that sports participation was 65 percent of the whole sports in relation to the employment and the sports consumption was responsible for 35%. Figure 6: Sports consumption Source: (Sportengland, 2016). Economic value The economic effects of sports in relation with GVA as well as job opportunities are substantial, but all these measures can only capture the sections of economic values. Previously, it is discussed that sports participation can bring the well-being, happiness and reduces the health issues, while the people who love to watch sports, can get the psychological effects and some beneficial effects. In 2012, Olympic Games and Paralympic games were held in London which had brought some wide-ranging and positive impacts. The wider range of benefits of sports to the society as well as individuals can be seen in 2012 and it came from both playing as well as visualising the games. The important benefits are given below. Participation in the benefits of Sports Well-being Firstly, the well-being of individuals and society can be achieved via the sports participation. The DCMS research report has shown the substantial benefits come from the sports participation for which the individual is concerned with respect to the happiness and the well-being. Health Improvement The sports participation assists in the health improvement. The benefits to the society and the individuals from the improvement of health can lead to a healthier society which can reduce the National Health Services costs. The research was undertaken again to value the save costs of the healthcare as well as the total economic value. The total economic value refers to a measure in a broader perspective of the health benefits economic value (Jeppsson and Carlqvist, 2013). Another thing can be discussed that the generation of health benefits have some annual value and it was generated by the sports participation. The estimation of the annual value was 1.7 billion pounds as savings in the costs of the healthcare. 11.2 billion pounds of total economic value was achieved in 2011-2012. Educational Attainment There is an educational attainment improvement of the people who participate in sports. Sports help to enhance the motivation among students. It also can bring improvement in the social relations along with persons and peers in the authorities. It can have a positive effect on time management, self-discipline and the self-esteem. Figure 7: Wider Economic Value Source: (Sportengland, 2016). Reduce Crime rate The sports participation also assists in the reduction of youth crimes and also the anti-social behaviours specifically among the young generations in London. Environment The important effect of sports can be discussed from the viewpoint of environment. Cycling and more walking can be encouraged by sports. Hence, it can reduce the emissions as well as congestion. In this context, it should be remembered that the participants should counterbalance among those. Community Development The projects which are sports related can be used to stimulate regeneration. Thus, the development of community can be achieved. These can be the outcome of the major projects of commercial sports or sports activities in the local community (Tang et.al., 2013). Volunteering The society, as well as individuals of London, can enjoy the benefits via volunteering. The voluntary works consist of broader charitable objectives of the organizations of sports. Not only the society but also the volunteers themselves get the broader benefits after experiencing the charitable works (Fyffe and Wister, 2014). The calculated economic value from the volunteering was 2.7 billion pounds in 2011-2012. It is known that when the GDP of any country increases, the country can achieve growth. However, development is said to be a qualitative approach. When self-esteem, sustainability, discipline, educational attainment are done then the country will be said to be developed (Mankiw, 2013). In the case of London, it can be seen that sports participation not only brings growth but it helps to achieve the development. London Olympics From the above section, it can be seen that the Olympic Games play a key role. The Olympic Games were hosted by London in 2012, 1948 and 1908 (SummerOlympicsNews. 2016). The Olympics of 2012 has been hosted three Olympiads of Games by London. London is the city who had bid greater than once but holding the 100% record. London Olympics of 2012 had promised the engagement of sports by the inspired generation without legacy (Bouka et.al., 2013). Participation The below table will show the year wise participation Table 1: Year-wise participation (male and Female) (DCMS, 2016) It can be said from the table that in 2012 the participation has increased due to the new youth strategy was taken by London sports organizations, enhancing the habit of sports and the legacy of sports in the schools of London (Green, 2012). Based on the table, the column graph can be made. Figure 8: Column graph on Participation in Olympic Games Source: (Author) Funding By pulling the data of ODA and DCMS along with LOCOG, the funding of the Olympic Games can be discussed. The ODA spent 6.248 billion pounds of the public money to get the venues and grounds ready. Another 2.53 billion pounds had spent through local authorities and directly by DCMS. LOCOG had spent 2 billion pounds only. Figure 9: Funding Source: (Rogers, 2012). 1.822Bn were spent in roads, local infrastructure, cleaning up the power lines, site, etc. The costs of the venue were 1.106Bn and 428 had spent for Stadium. The cost of the basketball area was 4m, the security was budgeted as 533m, 296m was included for park transformation. The total funding table will be added in the Appendix. Tourism The Olympics can enhance the revenue of tourism industry of London because people from different regions come to see the games and they stay in different hotels. Apart from this, the participants of Olympic Games stay in 5-star hotels (Prayag et.al., 2013). These can generate revenue from tourism and hence GDP of London has been enhanced. Additional 232m was expected to generate in the restaurant. The customers have spent additional 232m in bars (Stevenson, 2013). Economic leakage Economic leakage refers to the way in which the countrys revenue has been lost to the economy of another country. Leakage was assured in London retail sector. Sector wise leakage can be seen in London because the people were concentrated in some sectors during Olympics (Rose and Spiegel, 2011). Broadcasting In Olympics 2012, the broadcasting was increased via television, internet, satellite etc. The chance of broadcasting was low in 1908 and 1948. Because television and internet service were poor at that time. Conclusion In this report, the effects of sports are discussed. It can be seen that participation in sports help in growth as well development. The Olympic Games of 2012, 1948 and 1908 has been discussed which has shown that participation in sports had increased. The sports participation helps to bring self-esteem and the educational attainment can be done by an individual or the society. References Boukas, N., Ziakas, V. and Boustras, G. (2013). Olympic legacy and cultural tourism: exploring the facets of Athens Olympic heritage. International Journal of Heritage Studies, 19(2), pp.203-228. Brown, G., Hixson, E. and McCabe, V. (2013). Privileged mobility: employment and experience at the Olympic Games. Journal of Sport Tourism, 18(4), pp.265-286. DCMS, (2016). [online] Available at: https://www.sportengland.org/media/130949/DCMS-Creating-a-sporting-habit-for-life-1-.pdf Fyffe, I. and Wister, A. (2014). Age differences in Olympic volunteering experiences: an examination of generativity and meaning in life. Leisure Studies, pp.1-14. Green, K. (2012). London 2012 and sports participation: The myths of legacy. Significance, 9(3), pp.13-16. Jeppsson, K. and Carlqvist, P. (2013). The value of the value in health economic modelling. The value in Health, 16(3), p.A27. Krugman, P. and Wells, R. (2013). Macroeconomics. New York, NY: Worth Publishers. Mankiw, N. (2013). Macroeconomics. New York, NY: Worth. Nichols, G. and Ralston, R. (2011). Social Inclusion through Volunteering: The Legacy Potential of the 2012 Olympic Games. Sociology, 45(5), pp.900-914. Prayag, G., Hosany, S., Nunkoo, R. and Alders, T. (2013). London residents' support for the 2012 Olympic Games: The mediating effect ofoverall attitude. Tourism Management, 36, pp.629-640. Rogers, S. (2012). London Olympics 2012: where does the money come from - and where's it being spent?. [online] the Guardian. Available at: https://www.theguardian.com/sport/datablog/2012/jul/26/london-2012-olympics-money Rose, A. and Spiegel, M. (2011). The Olympic Effect*. The Economic Journal, 121(553), pp.652-677. Sportengland, (2016). [online] Available at: https://www.sportengland.org/media/177230/economic-value-of-sport.pdf Stevenson, N. (2013). The Complexities of Tourism and Regeneration: the Case of the 2012 Olympic Games. Tourism Planning Development, 10(1), pp.1-16. SummerOlympicsNews. (2016). [online] Olympic.org. Available at: https://www.olympic.org/london-2012-summer-olympics Tang, Z., Dong, W. and Nam, Y. (2013). Towards green growth and low-carbon urban development. Hauppauge, New York: Nova Science Publisher's, Inc.

The development of love between Romeo and Juliet Essay Example

The development of love between Romeo and Juliet Paper The development of love between Romeo and Juliet is very rapid and sudden. It is definitely love at first sight, or in Romeos case, just an aftershock after the downfall of a previous love. Both lovers have both experienced what they thought was true love; Romeo was in love with Rosaline, and Juliet was thinking of marrying Paris. This love can be seen as false love as, the moment that they set eyes upon each other their previous loves were all broken and a new one formed. I feel that Romeos love for Rosaline was actually quite strong because he was in a state of utmost depression when she left him. We do not find out much about Juliets love for Paris apart from the fact that she would like to meet him at the Capulet ball. Romeo and Juliets loved can be split up into four stages. These four stages occur in acts one and two. The first time Romeo thinks of Juliet, is in a very abstract dream. In this dream, he does not directly thin of Juliet, but he thinks of a special person entering his life when he goes into the Capulet house, but this love will make him take his life. I think that this shows that their love is definitely made by fate. We will write a custom essay sample on The development of love between Romeo and Juliet specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The development of love between Romeo and Juliet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The development of love between Romeo and Juliet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Romeo actually sees Juliet for the first time at the Capulet ball, and thinks that she is the most beautiful creature and that she is a that has ever walked upon the Earth: Beauty too rich for use, for earth too dear, so shows a snowy dove trooping with crows when Romeo says this, he may be suggesting that all the other girls and woman at the party are like crows compared to the dove that is Juliet. This most probably includes Rosaline, as she is one of the girls at the party. This is stage one of the development of their love. This shows that he loves her as soon as he sets his sight on her, and he even forgets his melancholy mood made by his last love leaving him. Stage two is when he goes and talks to her, even though all the Capulets have acknowledged that he is of the Montague family. This portrays that his love is extremely strong, that he is willing to go against centuries of hatred between their family names just to talk to Juliet. The event that represents how strong their love is, takes place when they kiss after a few seconds of talking. Nowadays, kissing is not something that happens as soon as a man meets a woman, so it seems quite strange, however it may have been different in their day. I think that this is quite a significant stage of their love for each other as they have now forgotten about their preceding loves and are concentrating on each other. Stage three occurs when they talk about their love of each other at Juliets house. They also talk about how they would each change their names for each other just so that they could be together. Juliet says that Montague is only a name and no part of Romeo so it doesnt really matter anyway. Also, I think that the fact that when Juliet asks him how he got there Romeo says that the love that first prompt me to inquire: he lent me counsel, I lent him eyes This shows that Romeo is completely driven by his love for Juliet. However, he seems to have forgotten his dream about dying if this love continues. Finally, the fourth stage takes place when they agree to marry each other at nine oclock the next morning. This is the stage that surprised me the most, as they had only met for a few hours, had two conversations about how they loved each other, and decided to marry. In this scene Juliet is compared to the beautiful moon, which brightens the night and is complimented several times by Romeo. After a few conversations, as mentioned above, they get married. This either shows that their love is a rushed love, or that it is true love and that they know it is true love. All these stages show the extremely quick development of the love shared by Romeo and Juliet in acts one to two. It shows that they both forget whom they were meant to love or marry, and choose each other instead, in the space of two days. I feel that the development of their love only happened so quickly because fate told them to, and they both followed it. Also, I think it is because they thought each other to be the most beautiful thing that they had ever seen. Juliet obviously liked Romeo more than she like Paris, and Romeo like Juliet more than he like Rosaline.

Whither Mankind essays

Whither Mankind essays In "Whither Mankind" Ayala make a distinction between negative and positive eugenics. He states that negative eugenics is a reasonable idea and agreeable by most individuals. On the other hand positive eugenics is a morally inconceivable idea with severe consequences. He describes how many of the procedures of positive eugenics are not biologically possible. One type of positive eugenics is germinal selection. In future paragraphs I will clarify why germinal selection is a form of positive eugenics, and the negative aspects of performing it. Finally I will discuss why Ayala at this point in time deems it is impossible to practice germinal selection. Eugenics is a deliberate attempt to improve the genetics of the human race. Implemented by humans, eugenics is an artificial manner of selection performed intentionally on their own species. There are two very different types of eugenics described by Ayala positive and negative eugenics. Positive eugenics is the increase of individuals or genotypes of individuals with desirable genetic makeup. While negative eugenics is merely trying to prevent the distribution of undesirable genes. Negative eugenics consists of methods such as genetic counseling and genetic surgery. Positive eugenics includes germinal selection and cloning. Dr. Ayala brings up many questions and concerns regarding civil rights when discussing positive eugenics. In our democratic world who will make decisions on what is best for the society? What characteristics are ideal? Ayala believes there is no such thing as a perfect genotype. In society today it is unrealistic to think a perfect genotype could be chosen with out violating civil rights. He says hypothetically if a decision could be made and these individuals chosen there are many reasons to doubt a positive outcome. One principal idea is the combination of parents. When combining gametes, one f ...

HARTMANN Surname Meaning and Family History

HARTMANN Surname Meaning and Family History Hartmann originated as a patronymic surname taken from the German first name Hartmann, meaning brave man. From the Germanic element hard, meaning brave and hardy, combined with mann, or man. Hartmann may also have originated in some cases as an elaboration on the German surname Hart or Hardt, either a  topographic name for someone who lived by woods used as pasture, from the Middle High German hart or a  nickname meaning stag, from the Middle Low German hà «rte, harte.   Hartmann  is the 25th most common German surname. Surname Origin: German Alternate Surname Spellings:  HARTMAN, HARDTMANN Famous People with the HARTMANN Surname Erich Alfred  Hartmann  - WWII German fighter pilotPhilip Edward Phil Hartman -  Canadian-American actor, comedian, screenwriter and graphic artistJohan Peter Emilius Hartmann  - Danish composer and organistWilliam M. Hartmann -  American  physicist and  psychoacousticianRichard Hartmann - German engineering manufacturer Where is the HARTMANN Surname Most Common? According to surname distribution from Forebears, the  Hartmann  surname is most common in Germany, ranking as the countrys 21st most common surname, followed by Switzerland, where it ranks 64th. It is also somewhat common in Denmark, Austria and Liechtenstein. WorldNames PublicProfiler indicates the Hartmann last name is common throughout Germany, as well as in eastern Austria and western Hungary. Surname maps from Verwandt.de indicate the  Hartmann  last name is most common in western Germany, especially in the counties or cities of Berlin, Region Hannover, Munich, Hamburg, Hildesheim,  Rhein-Neckar-Kreis,  Frankfurt am Main,  Lahn-Dill-Kreis,  Cologne  and  Siegen-Wittgenstein.   Genealogy Resources for the Surname HARTMANN Meanings of Common German SurnamesUncover the meaning of your German last name with this free guide to the meanings and origins of common German surnames. Hartmann  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Hartmann  family crest or coat of arms for the Hartmann surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. Hartman  DNA  Surname ProjectIndividuals with the Hartman  surname, and variations such as Hartmann, Hardman, Hartney, Hartkoph, Hartfield, etc.  are invited to participate in this group DNA project in an attempt to learn more about Hartmann family origins. The website includes information on the project, the research done to date, and instructions on how to participate. HARTMANN  Family Genealogy ForumThis free message board is focused on descendants of Hartmann  ancestors around the world. FamilySearch - HARTMANN  GenealogyExplore over 1.4  million results from digitized  historical records and lineage-linked family trees related to the Hartmann surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. HARTMANN  Surname Mailing ListFree mailing list for researchers of the Hartmann  surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - HARTMANN  Genealogy Family HistoryExplore free databases and genealogy links for the last name Hartmann. GeneaNet - Hartmann  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Hartmann  surname, with a concentration on records and families from France and other European countries. The Hartmann  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Hartmann  surname from the website of Genealogy Today. - References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins

Total quality management Essay Example | Topics and Well Written Essays - 750 words

Total quality management - Essay Example Mechanistic models value stability. In an organismic model, their goals focus on organizational survival. Organizations that use organismic model encourage an objective work environment that focuses on an inside boundary. The organismic model describes quality through customer satisfaction. The managers create visions and system that serves to coordinate and provide control. Employees in this model practice self-control within the system. In an organismic model organisations believe that learning assists the organisation to adapt change. A cultural model of organization sets goals that meet individual needs and encourage human development. Quality in this model is described through constituent satisfaction. The cultural model of organization adapts a work environment that is defined through relationships. The role of management in a cultural model coordinates and mediates consultation regarding vision, systems and rewards. Employees play an active role by participating in the creatio n of vision, system. A cultural model of organization values change and learning. Evans and Lindsay describe performance excellence as an integrated approach to organizational performance management. Performance excellence ensures organizational sustainability through the delivery of continually improved value to customers and stakeholders. Performance excellence ensures the improvement of organizational effectiveness, organizational and personal learning (Evans and Lindsay 12). A system is an organized structure made up of interrelated and interdependent elements, which influence one another directly or indirectly. Deming systems theory explains that organizations have systems of interconnected processes and people that make up system components. Deming considers the success of any system is dependent on the management’s ability to coordinate the influence of each component in order to achieve optimization of the whole system. This is possible through appreciation of a syste m, by understanding how variations influence the system (Evans and Lindsay 91). Juran explains quality as the features of a product that meet consumer satisfaction. In this case, the effect is on sales Juran explains that providing quality products increases costs. On the other hand, Juran considers quality as being free of errors by reducing error rates, waste, customer dissatisfaction, field failures. In this case, the effect is on cost, which in the end means higher quality costs less (Evans and Lindsay 104). Evans and Lindsay explain four absolutes for quality as stated by Crosby. According to Crosby, quality is conformance to clients’ expectations. Crosby states that quality comes from prevention of defects. Quality requires standards that ensure zero defects. This requires that a company meet the customer requirements. Crosby explains that we measure quality by being aware of the price of non-conformance. Failing to meet the customers’ requirements does make a bu siness lose money (Evans and Lindsay 106). Total quality is a management approach that guarantees success through customer satisfaction. In total quality, the members of an organisation participate in improving the products, services and organizational culture. In total quality, organizations utilize strategic focus on quality, data, effective communication through employee engagement and teamwork to incorporate quality into the culture and activities of the organisation. Visionary

Article Review II Example | Topics and Well Written Essays - 500 words

Review II - Article Example The second topic is the negative impacts that result from implementation and expansion of Medicaid. The third issues covered in the article high are requirements that are needed for individuals to qualify for the insurance. People with a low income can access federal tax credits thereby subsidizing private health insurance. However, those living below the poverty line will not benefit from the health insurance, Medicaid or other tax credits. The instances of unfairness resulting from the policy have been experienced in a number of states. For instance, The Kansas Medicaid program offers no coverage for adults without children (Robert). The intended audiences for this article are the general public, administration, public and private health care providers as well as all stakeholders in health care. The author has involved the audience in a though provoking way. There could be bias in the article as the author is a Republican and this article may be interpreted as a criticism of the Democrat administration. Although the public might blame President Obama for the current woes in health care, the Republicans are the ones responsible for fighting against the expansion of Medicaid (Health Policy Briefs). In the health care law approved in 2010, Congressional Democrats were determined to expand Medicaid in all states. The administration has been urging people who are in need of health insurance to register on the government website to receive information of the available insurance options. The student should be evaluate the current care policies and establish whether they are effective and fair to all members of society (Virginia Gray, David and Jennifer 135). This article is important since it has the relevant information concerning the roles of various government agencies in health care. It provides explanation on the negative impacts of states’ refusal to develop Medicaid. The article spells out the states that are likely to be marginalized by this policy.

Larkin and Abse write about the society Essay Example for Free

Larkin and Abse write about the society Essay Larkin often seems to criticise society. In the light of this statement, what connections have you found between the ways in which Larkin and Abse write about the society in which they live? In your response include at least two of Larkins poems. Larkin criticises society in many of his poems and also does it from a superior place in an attempt to distance him from the society which he criticises and this can be seen in Nothing To Be Said. On the other hand, Abse writes about society and community whilst he participates in it and is a part of it. Larkin tries to stunt and remove the parts of society he criticises whilst it is clear Abse attempts to preserve many of the positives in society, for example in The Story of Lazarus, a story that surrounds the optimistic tale of someone surviving something so horrific. Abse is also very proud of the society from which he grew for example he is proud of being Welsh. Larkin labels and stereotypes the working class with a superior view in Nothing To Be Said, for example in the first stanza he describes the working class as small-statured cross-faced tribes, giving the impression that he views the working class as poorly developed, and a sense of savagery and it is possible to assume that Larkin viewed them as not very intelligent also. In addition to this, the use of the word tribes is particularly powerful and evokes this idea of animals and removes their traits as a human being. Larkins use of slow dying also helps to emphasise his views that these people arent contributing to society, just slowly dying as they trudge on in their day to day lives, however it could also be Larkins view that for him these type of people arent going fast enough either. It may be true of Larkins opinion that the only thing he shares in common with these people is death and it is possible that Larkin resents this and doesnt believe he should share anything at all with them. Larkin uses enjambment in the first verse to emphasise the steady rhythm at which everybody cruises towards death. In comparison, Abse likes to preserve people in time and focuses on the positives in society. Not only does Abse focus on positives but he presents them in a more favourable way unlike Larkin, in addition to this Abse takes people from history and gives them life again in his poetry for example The Story of Lazarus. This poem aims to continue the legacy of Lazarus, a survivor of the holocaust, he showed us the number on his arm. Abses views on society here suggest that he is upset that people are becoming less interested in preserving the tale, soon they merely nodded. In comparison, Larkin doesnt want to preserve the tale of the people he mentions in Nothing To Be Said, its as though the repetition of Slow dying is emphasising that for Larkin, it wasnt slow enough. Abse also hints at the biblical tale of Lazarus, suggesting that this tale should be savoured and of its significance. On the other hand, in Nothing To Be Said, the title and final line diminishes any significance of the society and can be interpreted that there is nothing more to say on the subject. In the Whitsun Weddings, an observational poem, Larkin takes superior views upon the wedding party, as he does in Nothing To Be Said, and he makes bold and unkind judgments such as mothers loud and fat. Unlike Abse, Larkin distances himself from society, for example in Whitsun Weddings, I leant More promptly out next time he tries to be involved in society but never feels like he fits, and the train in the poem separates Larkin from community. In the Whitsun Weddings Larkin shows a slightly more sympathetic side as he discusses the train journey from Hull to London and how much it has changed and perhaps shows a sentimental side regarding how time has changed the things he knew. In addition to this, the train journey could be a metaphor for Larkins inability to adapt to ever changing society and the fast pace that it moves. To conclude, Abse celebrates people within society and relishes the opportunity to be a part of it, where as Larkin tries distinctly hard to distance him from the ever modernising world, in attempt to disguise his insecurities and promote his sense of superiority. This superiority removes any doubt in Larkins mind that he could be wrong and therefore missed out on so many things in life. Abse on the other hand is proud of the society from which he came, especially emphasises his Welsh nationality and in addition to this his Jewish faith. To conclude, Larkins poems reflect on all that is missing in society, while Abse is in the middle of it and making the most of everything positive society has to offer.

management :: essays research papers

1.  Ã‚  Ã‚  Ã‚  Ã‚  Donna is a successful leader because she has the vision to inspire people to follow her and achieve the goals that benefit the Zoo . Donna had a vision or shared dream to make the buffalo Zoo regain its world class in 10-25 years, a strategy of gaining employees respect by empowering them to make decisions, encouraging them and supporting their efforts, Donna is a self confidence person, she has the business knowledge because of her high education (master,ph.D) and her extensive experience in zoology , Ballmer’s actions and behaviors demonstrate a task orientation approach by setting performance goals, coordinating activities, providing resources, supervising workers and setting standards. By thinking about the business in the future, holding people accountable for their responsibilities, working together, forming a business strategy, improving technology development, building trust with customers, improving quality of products and services, and showing honesty and respect to competitors. All theise great quality that Donna holds made her successful as president and CEO. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ballmer expresses a position power. This includes a legitimate power that indicates a formal authority. One of Ballmer’s goals is to achieve a greater business is to push authority down. Indicating that Ballmer wants all the authority. Coercive power is also expressed by Ballmer, a power to punish, discipline and withhold rewards. He is going to hold employee responsible for their actions. 3.  Ã‚  Ã‚  Ã‚  Ã‚  There is evidence of a personalized power orientation which focuses on an impulsive power. Ballmer seems like he wants controlled and centralized decision making. He doesn’t ask for advice or feedback from the managers or other employees. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Yes, there is evidence of delegation. Delegation is defined as a leader providing employees with several tasks. Ballmer made a list of new tasks that needed to be accomplished in order for Microsoft to become a better company. If these task aren’t being accomplished then employees are going held accountable. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Yes, Ballmer demonstrates the 3Cs Model of Leadership. He has competence by being knowledge about how Microsoft operates.

Reading books which are related to real events Essay

Reading books which are related to real events, real people, and established facts brings about more knowledge, information and news. It is beneficial to learn how the knowledge is available. People have to read these books for studying, research, improving their brainstorm, or being about their career fields. However, reading other books leads people to get advantage as well. In my opinion, I strongly disagree with this idea. I am going to explain my reasons. Firstly, there are various kinds of books that are useful for enhancing thinking strength. It is not only text books but also fictional books such as detective fictions. For instance, Conan, which is regarded as a Japanese criminal-issued investigation comic, is widespread reading of both children and adults in Thailand. It may help readers to stimulate their powerful thought. If they observe and analyze scenario, they may find something that seems wrong in scenes so as to find out who is the criminal. Besides, the strategy planning books are also advantage to people’s thinking. These books describe how the way to success is and influence them to attempt to get their aim. Secondly, some kinds of books make people relax and entertain. People have to do their work or responsibilities almost every day and it may be hard and stressful to do well. They sometimes need the funny books such as novels or comics that help them to release their tension and cause their amusement and enjoyment although these books are less benefit to gain knowledge. Additionally, reading only a real event or fact book may have effect on children to be extremely bored and they should be deemed reading fictional books necessary in order that they will not neglect and will be interested in reading books upholding their imaginations. They should not be restricted reading only at text books. There are many other books which can be used as materials for students beyond the class of study. It gives rise to be creative and encourage their literacy. To illustrate, Harry Potter, which is a fantasy novel, has a great number of alphabet and seven series so far, but there have been a lot of children from all over the places reading this novel. Moreover, some of the readers use their free time for writing  fan-fictions of Harry Potter, which are stories coming from their imaginations on the other side of the main story. In conclusion, Reading books that are about not only real people, real events and established facts is more significant for people to improve their thinking power, to relax and entertain themselves in their leisure time. Furthermore, it is essential for children to arouse their imaginations, writing and reading abilities.

Anatomy and Physiology (M1 and D1) Essay

How Energy is used in the Body (M1) We get chemical energy from food we eat and oxygen that we breathe –we need this to get energy into a usable form to be used by the cells Glucose + Oxygen —————-> Carbon Dioxide + Water (C6H12O6) (O2) Metabolism (CO2) (H2O) (1C6H12O6) (6O2) In Cells (6CO2) (6H20) Metabolism is the process of getting chemical energy from larger molecules in food and breaking them down into smaller molecules by the use of enzymes (which are biological catalysts that are used to speed up a chemical reactions), the circulatory system then transports the nutrients to the cells. They’re two types of metabolism which are Catabolism (Aerobic Metabolism) and Anabolism (Anaerobic Metabolism). Catabolism (Aerobic Metabolism) occurs when there is plentiful supply of glucose and oxygen for the cells to use for cellular respiration (Aerobic Respiration happens eventually with the mitochondria in the cells producing A.T.P-Adenosine Triphosphate). Anabolism (Anaerobic Metabolism) will occurs after vigorous exercise when demand for glucose and oxygen cannot be met by the body, cells then breakdown proteins to produce energy. This occurs after the body has used up stored glucose called glycogen from the liver. The bi product of this reaction creates lactic acid this bui lds up in muscles and so forth gives you cramp How the Respiratory and Circulatory System Work Together to Control Metabolism (D1) The heart in the circulatory system pumps blood into the lungs where the blood is oxygenated. The blood is then returned to the heart and the newly oxygenated blood is circulated to the rest of the body. The respiratory system performs a process known as gas exchange that releases carbon dioxide from the body and brings in oxygen. This occurs in the respiratory and the circulatory system then transports the oxygen to tissues that used internal respiration to burn fuel in the form of ATP (adenosine triphosphate) for  energy, thus creating more carbon dioxide. The circulatory bring the oxygen the lungs take in around the body and bring the carbon dioxide back for the lungs to expel. The lungs bring oxygen into the blood which feeds the heart and the rest of the body. Homeostasis which is the maintenance of internal body condition. The circulatory system maintains homeostasis by transporting nutrients to every cell of the body, carrying away waste products and the pH of blood (blood pH should be 7.2 [Slightly Alkaline] to much CO2 blood becomes 6.8 [Slightly Acidic]). The respiratory system maintains homeostasis as it is responsible for bringing in oxygen ( which is then incorporated into the circulatory system and brought to cells in need) and bringing out carbon dioxide (cell waste) (which is brought from the circulatory system to the respiratory system to leave the body)

1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online. Essay Example

1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online. Essay Example 1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online. Essay 1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online. Essay 1. BASED ON THE CASE STUDY AND YOUR OWN RESEARCH ON COMPETITORS, SUMMARIZE THE STRATEGIC APPROACHES WHICH HAVE HELPED TESCO. COM ACHIEVE SUCCESS ONLINE. Strategic decisions are ones that are aimed at differentiating an organization from its competitors in a way that is sustainable in the future. (Porter, 2002) Porter strongly advocates that decisions in business can be classified as strategic if they involve some innovation and difference that results in sustainable advantage. According to Porter, (2002) operational effectiveness and efficiency are the key elements of success in any organization. A company can outperform its rivals or competitors in the market only with superior management and efficient control creating a difference from the others which eventually attracts customers. Porter defines operational effectiveness as performance of similar activities as its rivals but better than them. A company can perform its rivals only if it can operate in different ways which are not in practice as seen in Tesco. com. After the establishment of various virtual supermarkets, a new phase began when established brick and mortar supermarkets entered the online grocery shopping arena by adopting a ‘click and mortar’ strategy. In the UK there are Tesco, Sainsbury’s, Asda, and Waitrose. com. These players, by combining the strength of traditional retailing with Internet shopping, have achieved rapid growth. The SWOT analysis of Tesco. com reveals that it is most powerful retail brand, reputation for money, value, commitment, and provides wide range of products. It is growing at a brisk pace with expanding its horizon to other parts of world through acquisition and merger. Tesco. com has good opportunities in markets of European and Asia and focuses on acquiring the market through acquisition of smaller stores and merger or partnering with leaders in the specific markets. Also the success factors of Tesco reveals that Tesco had formulated its strategies around its core competence. These core competences are: PROVIDE POTENTIAL ACCESS TO A WIDE VARIETY OF MARKETS: Enables the creation of new products and services. For instance, Tesco has established a strong leadership in food retailing industry. The core competence that enabled Tesco to enter retailing of food and non-food products was a clear distinctive brand proposition that had a focus on a properly define market segment. Tesco is recognized as the company, providing the most customized and efficient service, based on a good customer relationship management. TESCO MAKES A SIGNIFICANT CONTRIBUTION TO THE PERCEIVED CUSTOMER BENEFITS OF THE OUTCOME: Delivers a fundamental customer benefit. In order to identify core competences in a particular market, the question of why is the customer willing to pay more or less for one product or service than another- needs to be addressed. For example, Tesco have been very successful in capturing the leadership of the retailing market. This shows that Tesco designs and implements effective supply systems and deliver an efficient customer interface. Tesco was the first UK grocer to launch a loyalty card and has been the most effective. Palmer (2004) claims that until recently, it was the only grocer to use the information to mail customers every month. DIFFICULT FOR COMPETITORS TO IMITATE: Highlights the need for a core competence to be competitively unique. This indicated the importance of product differentiation. For example, for many years up to 2003 (In 2003 Tesco has been recognised a leading UK food retailer) Tesco had a very strong position within the retailing industry. It had a different approach to the service concept, providing good corporate reputation and introducing new premium quality products (MarketWatch, 2004). Tesco. com bases its business strategy on these capabilities. Capabilities result from Tescos ability to combine and exploit these resources in uniquely different ways. STRATEGIES OF TESCO. COM Tesco has been pursuing a dual strategy of cost leadership and differentiation, which has led to an increased importance placed on customer service. Drawing upon Keynote (2010), this dual strategy is exhibited through the development of self-service kiosks, financial services, focused direct marketing and promotions. In order to put Tesco’s value chain analysis into perspective, despite its cost leadership strategy the company has been able to create a high degree of value in comparison with its key competitors. The relative analysis of the value created by the big four supermarket chains, i. . , Tesco, Asda, Sainsbury’s and Morrisons has been provided as follows: [pic] The following strategic approaches were adapted from the two generic strategies been used by Tesco. com which had made them successful online are as follows: FIRST MOVER OR PIONEER STRATEGY Tesco is seen as the most innovative food retailer in the UK retail market, enjoying the advantages of a first move r or pioneer of online retailer but also striving to avoid the disadvantages that become advantages to followers (Lieberman and Montgomery 1988), such as and continual innovative of products and services. The most important advances were that Tesco was first to the first to introduce internet shopping, first to introduce cut-price products under its own brand name in 1993, first to introduce a customer loyalty programme with the Tesco Club card which was followed by the rival UK chains like Sainsbury and Safeway. Also noteworthy was the launch of its first credit card in 1997 through a joint venture with the Royal Bank of Scotland, which offers points towards its loyalty programme and so has supported the latter and finally it has become the first to launch electronic shopping in the mid-1990s. Through the effective use of information technologies, it was the first retailer to introduce a completely automated replenishment system, aimed at linking in suppliers, and use an advanced scanning programme (barcode reader) from Siemens Nixdorf, aimed at cutting cashier training by up to 60 percent while simultaneously detecting the available stock in the supermarkets. Referring to all these innovations and efforts, IT director, Ian O’Reilly said that they wanted the advantages of being first mover, despite this helping the competition somewhat (Hollinger 1998). Until the follower retailers adapt these novelties to their markets, Tesco is able to exploit the advantages arising from their pre-emptive investments. This is discernible in its turnover and profit. For example By September 2005 online sales in the first half of the year were ? 401 million, a 31% year-on-year increase, and profit increased by 37% to ? 21 million. Tesco. com now receives 170,000 orders each week. Soon it should reach an annual turnover of ? 1 billion online and is generally recognized as the world’s largest. All these revenues were advantages Tesco. com got from being the first mover of online retailer. CUSTOMER FOCUS The best way to make sure customers buy your products and services is to give them exactly what they want. Companies need to take a step back from their offering and try to put themselves in the shoes of their customers. Observing people carefully and analysing how they live their everyday lives needs to be central to the design process. Tesco. com is a prime example. Realising that many of its potential customers didn’t have personal internet access during the day, it made a new online retail outlet available from pocket PC devices and Smartphones, allowing them to shop at home, at work or on the move. Customer-focused design is about getting feedback right through the design process. It’s always effective and can occasionally throw up the unexpected. The company is also very successful in terms of customer loyalty due to its loyalty cards system and its general approach to customizing services to the needs of every customer. This is truly evident in terms of tremendous growth of on-line sales where the company has a strong platform to further develop this revenue stream. After considering the fact that, nowadays majority of people have less time for shopping, Tesco employed this on-line systems and now became the biggest online supermarket. The key business strategy of Tesco is continually to increase value for customers and earn their lifelong loyalty, a strategy that is related to the staff, through appreciation of their contribution, and to the consumers by providing innovative services to meet their needs and wants. Tesco’s strategy is based on ‘customer services’, whose components can be depicted as a pyramid with a cumulative perspective from bottom to top (see Figure 1). The biggest challenge for any business is to keep in touch with customers and be aware of how their needs are changing and be able to respond quickly to their changing needs. Since Tesco want to maximise usage of online channels (web, e-mail and wireless or interactive digital TV where relevant), a distinct, detailed online value proposition (OVP) or online customer value proposition was developed for the target audiences. the online customer proposition did not simply replicated the existing service proposition or brand promise that it is available from offline channels, but it was extended to offer unique online benefits. pic] Source: www. bized. ac. uk/compfact/tesco/tescoindex. htm From the case study Tesco. com focused on improving the customer experience online, the time it takes for a new customer to complete their first order has been decreased from over an hour to 35 minutes through usability work culminating in a major site revision. For their existing customers, e-mail mar keting and direct mail marketing were used to provide special offers and promotions to customers with the intent to satisfy the customer. Tesco also offer delivery to your home service which is an obvious extension of the home-delivered groceries oncept. Tesco claims that its success in online shopping derives from its store-picking approach; Asda fills its online orders from central warehouses. Tesco’s marketing strategy is based on price, quality and service competitiveness. Their ways of achieving these included policies concerning customer service, pricing, product promotions, product range, store design, store refurbishment and advertising on TV, and in the local and national press. These strategies along with the Tesco Club card, which has 10 million active members in the UK, help to preserve customer loyalty. In addition Tesco. om use what they describes as a ‘commitment-based segmentation’ or ‘loyalty ladder’ which is based on recency of purc hase, frequency of purchase and value which is used to identify six (6) lifecycle categories which are then further divided to target communications: â€Å"Logged-on† â€Å"Cautionary† â€Å"Developing† â€Å"Established† â€Å"Dedicated† â€Å"Logged-off† the aim here is to win back). Tesco then use automated event-triggered messaging created to encourage continued purchase. For example, Tesco. com has a touch strategy which includes a sequence of follow-up communications triggered after different events in the customer lifecycle. In the example given below, communications after event 1 are intended to achieve the objective of converting a web site visitor to action; communications after event 2 are intended to move the customer from a first time purchaser to a regular purchaser and for event 3 to reactivate lapsed purchasers. i. Identify customer profile characteristics. This is a traditional segmentation based on the type of customer. For B2C e-retailers this will include age, sex and geography. For B2B companies, this will include size of company and the industry sector or application they operate in. iIdentify behavior in response and purchase. As customers progress through the lifecycle, by analysis of their database, they will be able to build up a detailed response and purchase history which considers the details of recency, frequency, monetary value and category of products purchased (RFM analysis). iii. Identify multi-channel behavior (channel preference). Regardless of the enthusiasm of the company f or online channels, some customers will prefer using online channels and others will prefer traditional channels. This will, to an extent be indicated by RFM and response analysis since customers with a preference for online channels will be more responsive and will make more purchases online. A flag within the database which indicates the customers channel preference and by implications, the best channel to target them by. Customers that prefer online channels can be targeted mainly by online communications such as e-mail, while customers who prefer traditional channels can be targeted by traditional communications such as direct mail or phone. iv. Tone and style preference. In a similar manner to channel preference, customers will respond differently to different types of message. Some may like a more rational appeal in which case a detailed e-mail explaining the benefits of the offer may work best. TOUCH STRATEGY To deliver relevance also requires a plan specifying the number, frequency and type of online and offline communications and offers. This is a contact or touch strategy. A good starting point is to ask ‘what will annoy’ the customer. Clearly if e-mail communications are too frequent, then the customer is less likely to have the time or inclination to open an e-mail. Therefore one approach is to monitor the response for e-mail communications. But higher frequencies will likely lead to higher response. This helps explain the high volume of e-mails sent by Tesco. com to its consumers, which averages between 1 and 2 per week. But Tesco. com have recently been exposed as ‘bombarding UK consumers with a massive e-mail marketing campaign’ Based on the E-mail tracking service E-mail Monitor from Interactive Prospect Targeting Services, Tesco is blitzing the nation with 16-20 million e-mails per month. It reports that in September it issued 44 separate e-mail campaigns last month which was more than Sainsbury, Asda, Waitrose and Somerfield put together. Part of this activity can be explained by Tesco’s market share. A Tesco spokesman was reported as saying ‘More people shop with us online than with anyone else and we do communicate with a lot of them by email. For existing customer E-mail marketing and Direct mail marketing is used to provide special offer and promotion to the customers. In addition Tesco. om basically relies on in-store advertising and marketing to the supermarket’s Clubcard loyalty scheme’s customer base to persuade customers to shop online. DIVERSIFYING THROUGH DIFFERENT RANGE OF PRODUCTS AND SEVICES WHICH LEADS TO CUSTOMER SEGMENTATION In a rapidly changing business environment with a high competitors pressure Tesco have to adopt new expansion strategies or diversified the existing in order to sustain its leading market position in an already established retailing market. Johnson and Scholes (2003) believe that changes in the business environment may create demand for new products and services at the expense of established provision. Ansoffs matrix also suggests that if new products are developed for existing markets, then a product development strategy has to be considered by the management level of a company. This is what management (Laura) of Tesco did. They diversified in both product and services PRODUCT DIVERSIFICATION The Product range development of Telco is also one of the key areas of heir success. From the case, it was noted that they fulfilled all the Grocery order and also offer more intangible offering such as E-diets and music download etc. Tesco also offers broadband and dial-up ISP services, but believe the market for Internet telephony (provided through Skype and Vonage, for example) is not sufficiently developed. Tesco. com concentrated on more traditional services which have the demand, for example, Tesco Telecom fixed-line service s attracted over a million customers in their first year. By May 2005, Tesco. om had 30,000 customers signed up for DVD rental, through partner Video Island (which runs the rival Screen select service). As they were diversify into new area such as Tesco Personal Finance and the telecoms businesses, as well as services offered in partnership with specialist companies, such as dieting clubs, flights and holidays, music downloads, gas, electricity and DVD rentals. It does not currently sell clothing online but in May 2005 it introduced a clothing web site (www. clothingattesco. com), initially to showcase Tesco’s clothing brands and link customers to their nearest store with this range. They also started to make home delivery services to the customers like white goods and other products. In addition to achieve growth in non-foods, Tesco has focused on building its capability in four non-foods Areas: Entertainment Health Beauty Household Clothing. Services diversification Services: Tesco Financial Services Tesco financial services products [pic] Source, tesco: a case study in supermarket excellence july 2004, www. coriolisresearch. com The company build a web site that acts as a portal to most of Tesco’s products and services, including various non-food ranges (for example, ooks, DVDs and electrical items under the ‘Extra’banner), Tesco Personal Finance and the telecoms businesses, as well as services offered in partnership with specialist companies, such as dieting clubs, flights and holidays, music downloads, gas, electricity and DVD rentals. It does not currently sell clothing online but in May 2005 it introduced a clothing web site (www. clot hingattesco. com), initially to showcase Tesco’s clothing brands and link customers to their nearest store with this range. PARTNERSHIP AND STRATEGIC ALLIANCES Tesco also formed partnership, alliance with other companies in order to stay competitive. From the case study the offer services in partnership with specialist companies, such as dieting clubs, flights and holidays, music downloads, gas, electricity and DVD rentals. For example they formed partnership with Video Island (which runs the rival Screen select service) to provide DVD rentals. By May 2005, Tesco. com had 30,000 customers signed up for DVD rental, through partner Video Island. There was another partnership with eDiets and its partnership with eDiets was promoted through the Tesco Clubcard loyalty scheme, with mailings to 10m customers a year. In July 2004, Tesco. com Limited paid ? 2 million for the exclusive licence to eDiets. com in the UK and Ireland under the URLs www. eDietsUK. com and www. eDiets. ie. Through promoting these services through these URLs, Tesco used the dieting business to grow Tesco. com service and in-store sales. In addition Tesco Mobile, the joint ‘pay-as-you-go’ partnered with O2 which is mainly serviced online, to promoted in-store and via direct mail. BRAND VALUE The company has a strong brand image, and is associated with good quality, trustworthy goods that represent excellent value. Tescos innovative ways of improving the customer shopping experience, as well as its efforts to branch out into finance and insurance have also capitalized on the brand name and value. There are companies that have always understood that they were selling brands before the product. Tesco is a brand and also serves as the core strategic advantage. The company was spreading like wildfire transforming the generic into the brand-specific, largely through carefully branded packaging and the promotion of an â€Å"every penny counts† environment. The company has a strong brand image, and is associated with good quality, trustworthy goods that represent excellent value. For eample while all private label products are labeled Tesco, the company uses sub-brands to segment the Market. Tesco private label architecture [pic] Source, tesco: a case study in supermarket excellence july 2004, www. coriolisresearch. com Wal-Mart/Asda challenge: Since the US shopping giant Wal-mart purchased Asda, Tescos rank as the top UK supermarket has been threatened. Asda can now compete extremely well on price and range of goods. For the moment, Asda is the third largest supermarket in the UK, just behind Sainsburys and then Tesco. However, Asda closed the gap on Sainsburys in 2003, leaving the company to directly challenge Tescos dominance. Tesco is well aware of this, and has so far been quick to keep up with price cuts or special offers at Asda. Wal-mart may also decide to wield its buying power more heavily in the UK, and this could spell the end of Tescos brand dominance in the future. Sainsbury was the UKs biggest grocer until 1995, but was recently relegated to third position behind Tesco and Asda. Internal problems and strategic errors have left Sainsbury struggling. The company believed it could abandon the classic focus on price in favour of refurbishing store fascias (their own term for aesthetic design) and supply-chain improvements. Its loss of market share illustrates that price is still the key for many consumers. Asda, owned by US Corporation Wal-Mart since 1999, is the only supermarket with the potential to become a thorn in the side for Tesco. Wal-Mart, with global sales of $256bn in 2003, is the biggest company in the world with annual sales eight times bigger than Tescos. Asda is rumoured to be about to acquire Matalan, the giant discount clothing and home furnishing store. Already, Asdas George range of clothing is the best-selling brand in the UK. Two million of its ? 4 pairs of jeans were sold during 2003-4. Tesco’s latest strategy is to launch Tesco Telecoms, which includes Tesco Mobile and Tesco Talk, a land line service. Tesco Personal Finance has proved a big success as one of Europes fastest growing financial service providers, with over 4 million customer accounts by August 2003, and 50,000 new accounts opening each week. 35 GROWTH STRATEGY First, Tesco developed new products and services to sell to existing customers [pic] Source, tesco: a case study in supermarket excellence july 2004, www. coriolisresearch. com Next, Tesco developed new store formats to capture more customers [pic] Source, tesco: a case study in supermarket excellence july 2004, www. coriolisresearch. com Table 2: Online Survey: Elements Of Business Models In UK Online Supermarkets [pic] [pic] [pic] [pic] [pic] [pic] [pic] Source, 17th Bled eCommerce Conference eGlobal, Online Supermarkets: Emerging Strategies And Business Models In The UK In addition From the beginning Tesco. com used one more channel through which toreach its existing customers as well as some new ones. It tried to provide a multi-channel experience to customers it had already attracted. And that strategy allowed Tesco. coms online grocery business to thrive. Tesco’s strong brand, good use of design and innovative approach has helped to minimise customer capture costs. Coupled with its existing IT, retailing and logistics skills, this ‘clicks and mortar’ front-runner looks set to lead the e-retailing pack for some time to come. In summary Tesco explains its growth strategy with two basic diagrams [pic] Source, tesco: a case study in supermarket excellence july 2004, www. coriolisresearch. com CONCLUSION The success of the Tesco shows how far the branding and effective service delivery can come in moving beyond splashing ones logo on a billboard. It had fostered powerful identities by making their retailing concept into a virus and spending it out into the culture via a variety of channels: cultural sponsorship, political controversy, and consumer experience and brand extensions. 2. DISCUSS SOME OF THE LEGAL AND ETHICAL ISSUES THAT MUST BE ADDRESSED BY MANAGEMENT AS IT EMBARKS ON MOBILE TRANSACTION, DEALING WITH CLIENTS FROM DIFFERENT PARTS OF THE WORLD. Businesses that operate on the Web must comply with the same laws and regulations that govern the operations of all businesses. If they do not, they face the same penalties- including fines, reparation payments, court-imposed dissolution, and even jail time for officers and owners- that any business faces. Laws in the physical world do not apply to people who are not located in or do not own assets in the geographic area that reated those particular laws. For example, the United States cannot enforce its copyright laws on a citizen of Ghana who is doing business in Ghana and owns no assets in the United States. Any assertion of power by the United States over such a Ghanaian citizen would conflict with the Ghanaian government’s recognized authority over its citizens. Ghanaian citizens who bring goods into the United States to sell, however, are subject to applicable U. S. copyright laws. A Ghanaian Web site that offers delivery of goods into the United States is, similarly, subject to applicable U. S. laws. The level of power asserted by a government is limited to that which is accepted by the culture that exists within its geographic boundaries. Ideally, geographic boundaries, cultural groupings, and legal structures all coincide. When they do not, internal strife and civil wars can erupt. Once businesses begin operating online, they found that traditional effects-based measures did not apply as well and that the laws based on these measures did not work well either. For example, France has a law that prohibits the sale of Nazi memorabilia. The effects of this law were limited to people in France and they considered it reasonable. U. S. laws do not include a similar prohibition because U. S. culture makes a different tradeoff between the value of memorabilia (in general) and the negative cultural memory of Nazism. When U. S. -based online auction sites began hosting auctions of Nazi memorabilia, those sites were in compliance with U. S. laws. However, because of the international nature of the Web, these auctions were available to people around the world, including residents of France. In other words, the effects of U. S. culture and law were being felt in France. The French government ordered Yahoo! Auctions to stop these auctions. Yahoo! argued that it was in compliance with U. S. law, but the French government insisted that the effects of those Yahoo! auctions extended to France and thus violated French law. To avoid pro-tracted legal actions over the jurisdiction issue, Yahoo! decided that it would no longer carry such auctions. The levels of authority and autonomy with which governments of various countries operate vary significantly from one country to another. Online businesses must be ready to deal with a wide variety of regulations and levels of enforcement of those regulations as they expand their businesses to other countries. This can be difficult for smaller businesses that operate on the Web. Physical boundaries are a convenient and effective way to announce the ending of one legal or cultural system and the beginning of another. The physical boundary, when crossed, provides notice that one set of rules has been replaced by a different set of rules. Notice is the expression of such a change in rules. People can obey and perceive a law or cultural norm as fair only if they are notified of its existence. Borders provide this notice in the physical world. The legal systems of most countries include a concept called constructive notice. People receive constructive notice that they have become subject to new laws and cultural norms when they cross an international border, even if they are not specifically warned of the changed laws and norms by a sign or a border guard’ s statement. Thus, ignorance of the law is not a sustainable defense, even in a new and unfamiliar jurisdiction. This concept presents particular problems for online businesses, because they may not know that customers from another country are accessing their Web sites. Thus, the concept of notice does not translate very well to online business. The tasks of defining, establishing, and asserting jurisdiction are much more difficult on the Internet than they are in the physical world, mainly because traditional geographic boundaries do not exist. For example, a Swedish company that engages in electronic commerce could have a Web site that is entirely in English and a URL that ends in â€Å". com,† thus not indicating to customers that it is a Swedish firm. The server that hosts this company’ s Web page could be in Canada, and the people who maintain the Web site might work from their homes in Australia. If a Mexican citizen buys a product from the Swedish firm and is unhappy with the goods received, that person might want to file a lawsuit against the seller firm. However, the world’s physical border-based systems of law and jurisdiction do not help this Mexican citizen determine where to file the lawsuit. The Internet does not provide anything like the obvious international boundary lines in the physical world. Thus, the four considerations that works so well in the physical world; power, effects, legitimacy, and notice, do not translate very well to the virtual world of electronic commerce. Governments that want to enforce laws regarding business conduct on the Internet must establish jurisdiction over that conduct. A contract is a promise or set of promises between two or more legal entities. If either party to a contract does not comply with the terms of the contract, the other party can sue for failure to comply, which is called breach of contract. A tort is an intentional or negligent action (other than breach of contract) taken by a legal entity that causes harm to another legal entity. People or corporations that wish to enforce their rights based on either contract or tort law must file their claims in courts with jurisdiction to hear their cases. A court has sufficient jurisdiction to hear a matter if it has both subject-matter jurisdiction and personal jurisdiction. Businesses should be aware of jurisdictional considerations when conducting mobile commerce over state and international lines. In most states, the extent to which these laws apply to companies doing business over the Internet is unclear. Because these procedural laws were written before mobile commerce existed, their application to Internet transactions continues to evolve as more and more disputes arise from online commercial transactions. The trend in this evolving law is that the more business activities a company conducts in a state, the more likely it is that a court will assert personal jurisdiction over that company through the application of a long-arm statute. One exception to the general rule for determining personal jurisdiction occurs in the case of tortious acts. A business can commit a tortious act by elling a product that causes harm to a buyer. The tortious act can be a negligent tort, in which the seller unintentionally provides a harmful product, or it can be an intentional tort, in which the seller knowingly or recklessly causes injury to the buyer. The most common business-related intentional torts involve defamation, misrepresentation, fraud, and theft of trade secrets. Although case law is rapid ly developing in this area also, courts tend to invoke their respective states’ long-arm statutes much more readily in the case of tortious acts than in breach of contract cases. If the matter involves an intentional tort or a criminal act, courts will assert jurisdiction more liberally. Courts asked to enforce the laws of other nations sometimes follow a principle called judicial comity, which means that they voluntarily enforce other countries ’ laws or judgments out of a sense of comity, or friendly civility. However, most courts are reluctant to serve as forums for international disputes. Also, courts are designed to deal with weighing evidence and making findings of right and wrong. International disputes often require diplomacy and the weighing of costs and benefits. Courts are not designed to do cost –benefit evaluations and cannot engage in negotiation and diplomacy. Thus, courts (especially U. S. courts) prefer to have the executive branch of the government (primarily the State Department) negotiate international agreements and resolve international disputes. The difficulties of operating in multiple countries are faced by many large companies that do business online. For example, eBay, which had struggled to compete in China for many years, finally closed its operations in the country in 2006. eBay entered China in 2003 with a $30 million investment. In subsequent years, it poured another $250 million into acquisitions and advertising in China. But the effort to compete effectively against Alibaba. com’s TaoBao consumer auction unit failed. Some observers believe that a Chinese cultural tendency to favor home-grown online services was primarily to blame for eBay’s failure. But many others noted that the Chinese government made it difficult for eBay to operate in China by passing laws that favored companies that were majority-owned by Chinese entities and that blocked eBay’s PayPal unit from operating in China. Some have even accused the Chinese government of intentionally blocking access to eBay’s site for a few minutes each day so that Chinese competitors (some of which are owned, in part or completely, by the Chinese government) would appear to be more reliable. Because eBay was a foreign company, it was at a considerable disadvantage regarding government regulation and many have argued that this disadvantage was a larger factor in its failure than cultural issues. [pic] Source, electronic commerce Conflict of Laws; In the United States, business is governed by federal laws, state laws, and local laws. Sometimes, these laws address the same issues in different ways. Lawyers call this situation a conflict of laws. Since online businesses usually serve broad markets that span many localities and many states, they generally look to federal laws for guidance. On occasion, this can lead to problems with state and local laws. Jurisdictional issues are complex and change rapidly. Any business that intends to conduct business online with customers or vendors in other countries should consult an attorney who is well versed in issues of international jurisdiction. However, there are a number of resources online that can be useful to non-lawyers who want to do preliminary investigation of a legal topic such as jurisdiction. The Harvard Law School’s Berkman Center for Internet Society Web site includes links to many current Internet-related legal issues. The UCLA Online Institute for Cyberspace Law and Policy contains an archive of legal reference materials published between 1995 and 2002, important years in the development of online law. LEGALITY vs ETHNICS | |LEGAL |ILLEGAL |ETHNICAL |1 |2 | |UNETHNICAL |3 |4 | Illegal acts break the law while unethical acts may not be illegal. Any business process or activity that falls under quadrant 1 is considered legal and ethical; quadrant 2 is considered ethnical but illegal, quadrant3 is considered legal but unethical and quadrant 4 is considered illegal and unethical. Depending on the cultural and religious background of the people in a geographical location which a company wants to operate in, management must decide the type of product or service that would fall either in quadrant 1 or 3 as any of the other two quadrant would mean the company is operating any illegal business. OTHER MAJOR LEGAL AND ETHNICAL ISSUES IN MOBILE COMMERCE In addition to the above Management must also address following; i. Privacy issues in relation to management of customer collected information and cookies design on the company†s website. i. Intellectual property iii. Free speech iv. Taxation v. Computer crime vi. Consumer protection REFERENCES Strategic Management: A Case study of Walmart Inc, articlesbase. com/strategic-planning-articles/strategic-management-a-case-study-of-walmart-inc-945260. html, Ivory Research Ltd. Tomlinson, H. Evans, R. (2010), ‘Tesco stocks up on inside knowledge of shoppers’ lives’, Guardian, September 20, 2010. g uardian. co. uk/business/2005/sep/20/freedomofinformation. supermarkets [accessed 07/07/2010] Turban, E. , Rainer, R. K. Potter, R. E. (2001), Introduction to Information Technology, (Chichester: Wiley) essaycoursework. com/modelanswer/business/help/pestle/tescos. php http://mohit2nite. blogspot. com/2010/03/tescocom-increases-product-range-and_21. html ivoryresearch. com/sample5. php Irene Yousept, Feng Li, Online Supermarkets: Emerging Strategies And Business Models In The UK, Source, 17th Bled eCommerce Conference eGlobal, Bled, Slovenia, June 21 23, 2004 What Webvan Could Have Learned from Tesco, (http://knowledge. harton. upenn. edu/article. cfm? articleid=448) Tesco: a case study in supermarket excellence july 2004, www. coriolisresearch. com Andrew Summers and Digby Jones, Competitive advantage through design, CBI the Voice of Bussiness Deniz Eylem Yoruk and Slavo Radosevic , International Expansion And Buyer-Driven Commodity Chain: The Case Of Tesco http://pradeepjoram. blogspot. com/2010/03/case-study-tescocom-increases-product. html

MBA Essay Help

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